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Acknowledgement of Country
About the Authors
Introduction
Ethics in Research
Critical Thinking, Research Biases/Errors
From Research Idea to Hypothesis
Information - Sources and Reviewing
Data Collection and Analysis
Reliability and Validity
Communicating Results
Research Philosophy and Theory Development
Research Strategy
Surveys and Interviews
Focus Groups, Experiments, and Observational Research
Sampling, Sample Size, and Particpant Selection
Installing the Data Analysis ToolPak in Excel
Version History
About James Cook University
(Image generated by Firefly AI, 2025)
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Business Research Approaches Copyright © 2025 by Leonie Cassidy and Josephine Pryce is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.