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5.2. Methods of Knowing

By Rajiv S. Jhangiani, I-Chant A. Chiang, Carrie Cuttler and Dana C. Leighton, adapted by Marc Chao and Muhamad Alif Bin Ibrahim


Take a moment to reflect on some of the things you know and how you came to know them. Perhaps you believe making your bed every morning is important because your parents insisted it was a good habit. Maybe you think swans are white because every swan you have ever seen fits that description. Or perhaps you suspect a friend is lying because they seem nervous and avoid eye contact. But how reliable are these sources of knowledge? The ways we acquire knowledge generally fall into five key categories, each with its own strengths and limitations.

Intuition often serves as our internal compass, guiding decisions through gut feelings and instinctive judgements. It feels immediate, persuasive, and deeply personal, but it is also shaped by biases and emotional reasoning, which can lead us astray. Authority, on the other hand, relies on trust in figures we consider knowledgeable, such as our parents, teachers, scientists, or religious leaders. While these sources can offer valuable insights, authority is not infallible and can sometimes perpetuate misinformation or outdated beliefs.

Rationalism takes a more structured approach, emphasising logical reasoning to connect premises and draw conclusions. This method can be incredibly powerful when applied correctly, but its reliability depends entirely on the accuracy of the premises and the logical consistency of the reasoning process. Empiricism, in contrast, emphasises observation and experience as the foundation of knowledge. It encourages us to trust what we can see, hear, and measure, but our senses are not always reliable, and individual experiences can be limited or misleading.

The scientific method stands apart by combining the strengths of these approaches into a systematic process of inquiry. It starts with observation, builds on logical reasoning, relies on controlled experimentation, and demands transparency and reproducibility. While it is not without its limitations, the scientific method has become the gold standard for generating reliable and testable knowledge.

In the sections that follow, we will explore each of these methods in greater detail by examining their advantages, their pitfalls, and how they interact with one another to shape our understanding of the world. By understanding these approaches more deeply, we can better evaluate the information we encounter and make more informed, thoughtful decisions in our everyday lives.

Intuition

Intuition is one of the most common ways we arrive at knowledge, offering a seemingly instinctive and immediate path to understanding situations or making decisions. It often feels like a sudden flash of insight, a gut feeling or an unshakable sense of knowing, without the need for deliberate analysis or evidence. Intuition draws on our past experiences, emotions, and subconscious processing of information to provide us with judgments or solutions that feel both immediate and persuasive. For many, it serves as a guide in moments of uncertainty, helping navigate complex situations where time is limited or the available information is incomplete.

At its core, intuition relies on pattern recognition. Our brains are constantly absorbing and processing information, often without our conscious awareness. Over time, these mental shortcuts, known as heuristics, allow us to quickly identify familiar patterns and make snap decisions based on them. For example, a firefighter might sense imminent danger in a burning building without being able to articulate why, only to realise moments later that the heat or the sound of the fire indicated structural collapse. Similarly, a seasoned chess player might intuitively know the best move in a complicated game scenario, even without systematically analysing every possible outcome.

However, intuition is not without its flaws. While it can be remarkably effective in some contexts, it is also heavily influenced by cognitive and motivational biases. Our gut feelings can be clouded by stereotypes, assumptions, and emotional responses that might not align with objective reality. For instance, if a friend appears distant and avoids eye contact, intuition might suggest they are lying. But in reality, they might simply be exhausted, distracted, or dealing with personal stress unrelated to their interaction with you. These biases can lead to false conclusions when intuition is relied upon without any attempt to verify or cross-check against evidence or reasoning.

Another limitation of intuition is that it thrives on familiarity and prior experience. Intuition often works best in areas where someone has significant expertise or exposure. An experienced doctor might intuitively sense a serious condition based on subtle cues that a less experienced colleague would overlook. However, intuition becomes far less reliable in unfamiliar domains. When dealing with topics or situations outside our expertise, our intuitive judgments are more likely to be driven by guesswork than informed insight.

Despite its imperfections, intuition can still play an important role in decision-making. In some scenarios, especially when time is of the essence, intuitive judgements can outperform slow, deliberate analysis. Overthinking a decision can sometimes lead to “analysis paralysis”, where the fear of making the wrong choice prevents any choice at all. In such cases, intuition acts as a valuable shortcut, bypassing unnecessary hesitation and allowing quick, decisive action. For example, an emergency responder might rely on a split-second intuitive judgment to save a life in a chaotic situation where methodical reasoning would take too long.

Furthermore, intuition and analysis are not mutually exclusive; they can work together effectively. Intuition might offer an initial insight or direction, while logical reasoning can be used to validate or refine that insight. In this way, intuition serves as a starting point, a spark that ignites the process of deeper investigation.

Authority

Authority is one of the most common sources of knowledge, rooted in our tendency to trust those we perceive as experts, leaders, or figures of influence. From a young age, we are conditioned to rely on authority figures such as parents, teachers, doctors, religious leaders, scientists, government officials, and media personalities to guide our beliefs and decisions. This reliance on authority is often practical and necessary, as no individual has the time, expertise, or resources to independently verify every piece of information they encounter. For example, most of us accept scientific findings about medicine or climate change because they come from experts with years of education, research, and experience.

Authority, when well-founded, can be an efficient and reliable way to acquire knowledge. Experts often possess specialised training, access to evidence, and analytical tools that allow them to reach conclusions the average person cannot. A pilot, for instance, understands the complexities of aviation in ways a passenger cannot, and a medical doctor can diagnose illnesses based on training and experience that most laypeople lack. Relying on such expertise can save time, prevent errors, and provide access to knowledge that would otherwise be inaccessible.

However, authority is not infallible. History is littered with examples of the dangers of unquestioning obedience to authority. Events like the Salem Witch Trials, where innocent people were executed based on unfounded accusations, or atrocities committed under oppressive regimes, such as Nazi Germany, reveal how authority can be misused or manipulated for harmful purposes. These examples remind us that authority figures are not immune to error, bias, or self-interest.

Even in more benign cases, reliance on authority can sometimes lead us astray. For instance, many of us grew up being told to make our beds every morning because it promotes cleanliness and discipline. However, some studies now suggest that leaving sheets open might actually reduce dust mites by allowing moisture to evaporate. While this example seems trivial compared to historical injustices, it underscores an important point: authority figures, no matter how well-intentioned, can be mistaken, misinformed, or operate based on outdated or anecdotal knowledge.

Moreover, authority is not a monolithic concept; not all authority figures are equally credible, nor are all claims made by experts equally valid. A distinction must be made between legitimate authority, derived from expertise, evidence, and transparent reasoning, and illegitimate authority, which may rely on charisma, fear, or manipulation rather than verifiable knowledge. For example, a climate scientist presenting data from peer-reviewed research holds more authority on global warming than a celebrity expressing personal opinions on the same topic.

Authority can also be undermined by cognitive biases. For example, the halo effect can cause us to overestimate an authority figure’s expertise in areas beyond their specific field. A renowned physicist might be a credible source on quantum mechanics, but not on nutrition or political science. Similarly, the bandwagon effect can make people trust authority figures simply because others seem to trust them, creating a false sense of credibility based on popularity rather than evidence.

To make the most of authority as a source of knowledge, it is essential to approach it with a critical mindset. Evaluating an authority figure’s credentials, expertise, and track record can provide insight into their reliability. Asking questions such as, “What evidence supports their claims?” or “Do they have any conflicts of interest or biases?” can help uncover potential weaknesses in their arguments. Additionally, credible authorities are usually transparent about their reasoning, provide evidence to back their claims, and are open to scrutiny or peer review.

In an age of information overload, where news headlines, social media influencers, and self-proclaimed experts dominate public discourse, developing a healthy scepticism toward authority is more important than ever. Scepticism, however, does not mean outright dismissal; it means evaluating claims thoughtfully and systematically rather than accepting them blindly. For instance, while it is reasonable to trust a medical professional’s advice on vaccines, it is equally reasonable to ask for evidence if their recommendations seem inconsistent with established guidelines.

Rationalism

Rationalism is a foundational approach to acquiring knowledge that emphasises the use of logical reasoning and deductive thinking to arrive at conclusions. Unlike intuition, which relies on feelings and instincts, or authority, which depends on the credibility of others, rationalism seeks to build knowledge systematically by starting with premises, which are statements or assumptions accepted as true, and applying logical rules to derive sound conclusions. This method is often seen in mathematics, philosophy, and theoretical sciences, where reasoning takes precedence over direct observation.

At its core, rationalism operates on the principle that the human mind can discern truths about the world through logical analysis, even without direct sensory experience. For example, if we accept the premise that all swans are white and then encounter a swan, we would logically conclude that it must be white. While this reasoning seems sound, it highlights a significant limitation of rationalism: it is only as reliable as its premises. In reality, not all swans are white; black swans exist in Australia. If the starting premise is false or incomplete, even flawless reasoning will lead to incorrect conclusions. In short, rationalism cannot transcend the limitations of its foundational assumptions.

Another challenge with rationalism lies in the potential for logical errors, especially among individuals who are not formally trained in reasoning or critical thinking. Logical fallacies, which are errors in reasoning that invalidate arguments, can subtly undermine rational conclusions. For example, someone might argue that because two events occurred in succession, the first must have caused the second (post hoc fallacy). Without careful attention to logical structure, even seemingly sound arguments can fall apart upon closer inspection.

Despite these limitations, rationalism remains one of the most effective ways to generate and evaluate knowledge, especially when paired with other methods like empiricism. In science, for instance, rationalism often provides the theoretical foundation upon which empirical experiments are designed. A physicist might use logical reasoning to predict how a particle should behave under certain conditions, and then an experiment is conducted to observe whether the prediction holds true.

One of the strengths of rationalism is its ability to extend knowledge beyond what can be directly observed. Mathematical proofs offer a clear example of this. Take the Pythagorean theorem, which states that in a right-angled triangle, the square of the hypotenuse is equal to the sum of the squares of the other two sides. This truth was derived entirely through logical reasoning, and it holds regardless of whether one ever physically measures the sides of a triangle. Similarly, philosophers have long relied on rationalism to explore abstract concepts such as justice, morality, and free will, building arguments through logical analysis rather than relying on empirical evidence alone.

Rationalism also plays a significant role in everyday reasoning and decision-making. When faced with complex situations, we often use rational thought to weigh options, analyse consequences, and make informed choices. For instance, someone deciding whether to change careers might logically weigh the pros and cons of their current job versus a new opportunity, considering factors such as financial stability, personal fulfilment, and long-term goals. While intuition and emotion may also influence this decision, rational analysis provides a structured framework for evaluating options.

However, it is important to note that rationalism is not immune to cognitive biases. People often unconsciously bend their reasoning to support pre-existing beliefs, a phenomenon known as motivated reasoning. For example, someone who strongly believes in a conspiracy theory might use selective logic to dismiss contradictory evidence while amplifying minor details that align with their views. This demonstrates that even when logical reasoning appears to be at play, it can still be distorted by underlying biases.

To make the most of rationalism as a method of acquiring knowledge, it is crucial to ensure that premises are well-founded, logical rules are consistently applied, and conclusions are critically evaluated. Developing formal reasoning skills through studying logic, argumentation, and critical thinking can greatly enhance one’s ability to use rationalism effectively. Additionally, being aware of common logical fallacies and cognitive biases can help individuals spot flaws in both their reasoning and the arguments presented by others.

Empiricism

Empiricism is a foundational approach to acquiring knowledge, emphasising the role of observation, experience, and sensory input as the primary sources of understanding the world. Unlike rationalism, which prioritises logical reasoning, or authority, which depends on the credibility of experts, empiricism insists that knowledge must ultimately be grounded in observable evidence. It is the basis for many scientific discoveries and has significantly shaped modern science, philosophy, and everyday reasoning.

At its core, empiricism operates on the principle that our senses, sight, hearing, touch, taste, and smell, are our primary tools for interacting with and understanding the world around us. For example, if every swan you have ever encountered has been white, you might reasonably conclude that all swans are white based on your observations. Similarly, for centuries, people believed the Earth was flat because, from their limited perspective, the horizon appeared level. These examples highlight both the strengths and limitations of empiricism. On the one hand, it allows us to build conclusions based on real-world evidence; on the other, our observations are inherently limited by our individual experiences, environmental constraints, and the reliability of our senses.

One significant limitation of empiricism is its vulnerability to sensory deception. Optical illusions, for instance, exploit the limitations of our visual perception, leading us to see things that are not actually there. A straight stick might appear bent when partially submerged in water, and the sun seems to rise and set over a stationary Earth, even though we now know the opposite is true. These examples illustrate that while our senses provide valuable information, they are not always reliable on their own.

Additionally, empirical knowledge is constrained by the scope of our personal experiences. No single individual can observe every swan in existence or directly witness every natural phenomenon. As a result, conclusions drawn solely from personal observation are often incomplete and prone to error. This limitation becomes even more pronounced when we consider the role of prior knowledge, expectations, and cognitive biases in shaping how we interpret sensory information. For example, if someone strongly believes in a particular outcome, they may unconsciously focus on observations that confirm their belief while dismissing or overlooking contradictory evidence, a phenomenon known as confirmation bias.

Despite these challenges, empiricism remains one of the most powerful tools for acquiring knowledge, particularly when applied systematically through the scientific method. Scientific empiricism takes the basic principles of observation and experience and elevates them by introducing rigorous methodologies designed to minimise errors, biases, and subjectivity. This approach relies on systematic empiricism, which involves carefully planned and structured observations conducted under controlled conditions. Scientists not only observe phenomena but also design experiments, gather data, and repeat studies to ensure consistency and reliability.

Systematic empiricism also emphasises the importance of falsifiability, which is the idea that for a claim to be scientifically valid, it must be testable and potentially disprovable. For example, the claim “all swans are white” is falsifiable because it can be tested by seeking out non-white swans. When black swans were discovered in Australia, this observation served as empirical evidence that falsified the original claim.

Another key feature of scientific empiricism is the reliance on tools and instruments to extend our sensory capabilities. Telescopes allow us to observe distant galaxies, microscopes reveal cellular structures, and particle accelerators let us study subatomic particles. These tools enable scientists to gather observations far beyond the limits of unaided human senses, providing deeper insights into the natural world.

Empiricism also plays a central role in everyday decision-making. People often rely on past experiences to guide their choices and expectations. For instance, if you burn your hand on a hot stove, you learn through direct experience to be cautious around hot surfaces. Likewise, observing weather patterns might help you decide whether to carry an umbrella. In both cases, knowledge is derived from sensory experience and personal observation, demonstrating empiricism’s practical value in daily life.

However, empiricism is most effective when combined with other methods of knowing, such as rationalism and scepticism. While observation can reveal patterns and relationships, rational analysis helps us interpret these patterns and draw meaningful conclusions. For example, observing that the sun rises in the east every morning is an empirical observation, but understanding why this happens requires rational analysis and theoretical reasoning about Earth’s rotation.

It is also important to recognise that empirical evidence is not immune to misinterpretation or manipulation. Selective presentation of empirical data, often referred to as cherry-picking, can lead to misleading conclusions. For instance, a marketing campaign might highlight one positive study about a product while ignoring several negative ones. This emphasises the need for critical thinking and transparency in the interpretation and communication of empirical findings.

The Scientific Method

The scientific method stands as one of humanity’s most powerful tools for understanding and explaining the world. It integrates the strengths of intuition, authority, rationalism, and empiricism into a structured and systematic approach to knowledge acquisition. While other methods of knowing may serve as starting points for generating ideas or hypotheses, the scientific method goes beyond them by demanding rigorous testing, careful observation, and logical reasoning to ensure that conclusions are well-supported by evidence.

At its core, the scientific method is a cyclical process. It often begins with an observation or question, which is something noticed in the natural world that sparks curiosity or concern. Scientists may rely on intuition to generate initial ideas, turn to authority for background knowledge, or apply rationalism to form logical hypotheses. For instance, a researcher might observe that plants in one area grow taller than those in another and hypothesise that differences in sunlight exposure are responsible. However, rather than stopping at speculation or anecdotal evidence, the scientific method requires a clear and testable hypothesis that can be systematically examined.

Once a hypothesis is formulated, scientists design experiments or studies to test it. This stage involves systematic empiricism, where observations are made in a controlled and repeatable manner to minimise the influence of bias, chance, or extraneous factors. In the plant growth example, the researcher might grow two groups of plants, one in full sunlight and one in partial shade, while controlling for other variables like water, soil quality, and temperature. By isolating the variable of sunlight, scientists can more confidently determine its effect on plant growth.

A defining feature of the scientific method is its emphasis on falsifiability. For a hypothesis to be scientifically valid, it must be possible to prove it false through observation or experimentation. This principle ensures that scientific claims remain open to scrutiny and revision, preventing dogmatic adherence to ideas that cannot be challenged. If the experiment reveals no significant difference in plant growth between the two groups, the hypothesis must be rejected or revised, a process that highlights science’s self-correcting nature.

After collecting and analysing data, scientists interpret their findings through logical reasoning. This step often involves statistical analysis to determine whether the results are meaningful or simply due to random chance. Conclusions are then drawn based on the evidence, but even at this stage, they remain provisional. Scientific conclusions are not seen as final truths but as the most reliable explanations given the current evidence. Future research may refine, challenge, or expand upon these findings, which is why replication, or the repeating of studies to verify results, is such a vital aspect of the scientific method.

One of the key strengths of the scientific method lies in its transparency. Scientists are expected to document their methods, data, and reasoning in detail so that others can replicate their experiments and verify their conclusions. Peer review, where other experts in the field critically evaluate a study before publication, adds another layer of scrutiny to ensure the integrity and reliability of scientific findings.

However, despite its strengths, the scientific method is not without limitations. It is often time-consuming and resource-intensive, requiring careful planning, funding, and access to specialised tools or environments. Complex experiments may take years or even decades to complete, which can be a significant barrier when urgent solutions are needed. For example, developing and testing vaccines involves multiple phases of clinical trials to ensure safety and efficacy, a process that cannot be rushed without compromising quality.

Another limitation of the scientific method is its restriction to empirical questions, which are those that can be observed, measured, and tested. Questions about morality, ethics, aesthetics, or subjective experiences often fall outside the scope of scientific inquiry. For instance, science can study how the brain responds to music or why certain patterns are universally considered beautiful, but it cannot definitively answer whether one piece of art is “better” than another.

Additionally, while the scientific method strives to minimise bias, it cannot entirely eliminate human subjectivity. Scientists themselves are influenced by their cultural backgrounds, personal beliefs, and funding sources, which can subtly shape how experiments are designed, interpreted, or reported. This is why transparency, peer review, and replication remain so essential, as they act as safeguards against these biases.

Despite these limitations, the scientific method remains unparalleled in its ability to generate reliable knowledge about the natural world. It has driven countless advancements in medicine, technology, and our understanding of the universe. From discovering the structure of DNA to developing life-saving vaccines and exploring distant planets, the scientific method has consistently proven its value in answering some of humanity’s most complex questions.

In practice, the scientific method is not a rigid checklist but a flexible, iterative process. Scientists often revisit earlier stages, refine their hypotheses, and design new experiments in response to unexpected results. This adaptability allows science to evolve, improve, and respond to new challenges in an ever-changing world.


Chapter Attribution 

Content adapted, with editorial changes, from:

Research methods in psychology, (4th ed.), (2019) by R. S. Jhangiani et al., Kwantlen Polytechnic University, is used under a CC BY-NC-SA licence.

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5.2. Methods of Knowing Copyright © 2025 by Marc Chao and Muhamad Alif Bin Ibrahim is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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