Chapter 5: CC for Open Education

Creative Commons sticker by Creative Commons is licensed under CC BY 4.0

Creative Commons powers the open education movement with tools that help create better, more flexible and sustainable open educational resources (OER), practices, and policies.

Creative Commons licences are the most popular open licences among education projects around the world. This chapter will introduce you to the specifics of using CC licences and CC licensed content for education purposes.

This chapter has three sections:

5.1 OER and Open Textbooks

5.2 Creating and Sharing OER

5.3 Open Pedagogy/Practices

There are also additional resources below if you are interested in learning more about any of the topics covered in this chapter. Likewise, you may be interested in reading Chapter 6 CC for Open Scholarly Publishing.

5.1 OER and Open Textbooks

Open education is an idea, as well as a set of content, practices, policy, and community which, properly leveraged, can help everyone in the world access free, effective, open learning materials for the marginal cost of zero. For the first time in history, educators around the world can create, open, and share high quality, effective learning materials with everyone who wants to learn. The key to this transformational shift in learning is Open Educational Resources (OER). OER are education materials that are shared at no cost with legal permissions for the public to freely use, share, and build upon the content.

OER are possible because:

  • education resources are (mostly) born digital[1] and digital resources can be stored, copied, and distributed for near-zero cost
  • the internet makes it simple for the public to share digital content
  • Creative Commons licences make it simple and legal to retain copyright and legally share education resources with the world.

Because we can share effective education materials with the world for near zero cost, many people argue that educators and governments who support public education have a moral and ethical obligation to do so. This argument is based on the premise that education is fundamentally about sharing knowledge and ideas. Creative Commons believes OER will replace much of the expensive, proprietary content used in academic courses. Shifting to this model will generate more equitable economic opportunities and social benefits globally without sacrificing the quality of education content.

Learning Outcomes

  • define “open” in the context of open educational resources (OER)
  • differentiate between OER and open textbooks

Big Question/Why It Matters

Does it seem reasonable that education in the age of the internet should be more expensive and less flexible than it was in previous generations? As people and knowledge are increasingly networked and available online, what will it mean for learning, work, and society?

Formal education, even in the age of the internet, can be more expensive and less flexible than ever. In many countries, publishers of education materials overcharge for textbooks and other resources. As part of their transition from print to digital, these same companies have largely moved away from a model where learners purchase and own books to a “streaming” model where they have access for a limited time.

Further, publishers are constantly developing restrictive technologies that limit what learners and faculty can do with the resources they have temporary access to, including inventing novel ways to prohibit printing, prevent cutting and pasting, and restrict the sharing of materials between friends.

Personal Reflection/Why it Matters To You

What impacts have the rising costs and decreased flexibility of education materials had on you and those you know? What role do you imagine all-rights-reserved copyright and related laws have played in driving up costs and driving down flexibility for learners and teachers?

Acquiring Essential Knowledge

OER and Open Textbooks

To begin, watch this video [3:14]:

Open Educational Resources (OER) are teaching, learning and research materials in any medium that reside in the public domain or are released under an open licence that permits no-cost access, use, adaptation and redistribution by others.

Or you could use this less technical definition to describe OER to someone:

OER are education materials that can be freely downloaded, edited, and shared to serve all students better.[2]

In contrast to traditional education materials, which are constantly becoming more expensive and less flexible, OER provide everyone, everywhere, free permission to download, edit, and share them with others. David Wiley provides another popular definition, stating that only education materials licensed in a manner that provide the public with permission to engage in the 5R activities can be considered OER.

The 5Rs include:

  1. Retain – permission to make, own, and control copies of the content (e.g., download, duplicate, store, and manage)
  2. Reuse – permission to use the content in a wide range of ways (e.g., in a class, in a study group, on a website, in a video)
  3. Revise – permission to adapt, adjust, modify, or alter the content itself (e.g., translate the content into another language)
  4. Remix – permission to combine the original or revised content with other material to create something new (e.g., incorporate the content into a mashup)
  5. Redistribute – permission to share copies of the original content, your revisions, or your remixes with others (e.g., give a copy to a friend)

The easiest way to confirm that an education resource is an open education resource that provides you with the 5R permissions is to determine that the resource is either in the public domain or has been licensed under a Creative Commons licence that permits the creation of derivative works: CC BY, CC BY-SA, CC BY-NC, or CC BY-NC-SA.

OER come in all shapes and sizes. A piece of OER can be as small as a single video or simulation, and can be as large as an entire degree program. It can be difficult, or at least time-consuming for teachers to assemble OER into a collection comprehensive enough to replace an all rights reserved copyright textbook. For this reason, OER are often collected and presented in ways that resemble a traditional textbook in order to make them easier for instructors to understand and adopt.

The term “open textbook” simply means an OER in “book” (or eBook) form or a collection of OER that have been organised to look like a traditional textbook in order to ease the adoption process. To see examples of open textbooks in a number of disciplines, visit:

In addition to demonstrating that students save money when their teachers adopt OER, research shows that learners can have better outcomes when their teachers choose OER instead of education materials available under all rights reserved copyright.

The idea of OER is strongly advocated by a broad range of individuals, organisations, and governments, as evidenced by documents like the UNESCO Paris OER Declaration (2012), UNESCO Ljubljana OER Action Plan (2017), and the UNESCO OER Recommendation (2019). In Australia for example, Queensland University of Technology has an OER policy, and other institutions are discussing creating similar policies.

OER vs. Library Resources

Teaching staff typically use a mix of all-rights-reserved commercial content, library resources, and OER in their courses. While the library resources are “free” to the learners and faculty at that institution, they are (a) not “free” as the institution library has to pay to purchase or subscribe to them, and (b) not available to anyone outside of the institution.

Quiz: Open Textbooks

Remixing and Adapting Resources

Openly licensing learning materials enables educators to use the materials more effectively, which can lead to better learning and student outcomes. OER can be remixed and adapted: updated, tailored and improved locally to fit the needs of learners—translating the OER into a local language, adapting a biology open textbook to align it with local science standards, or modifying an OER simulation to make it accessible for a student who cannot hear.

The ideas of remix and adaptation are fundamental to education. Creative reuse of materials created by other educators and authors is about more than just seeking inspiration; we copy, adapt, and combine different materials to craft education resources for our learners.

Incorporating materials created by others and combining materials from different sources can be tricky, not only from a pedagogical perspective, but also from a copyright perspective.

Online digital education resources have different legal permissions that empower (or not) the public to use, remix and share those resources. Here are a few of those legal categories:

  • Public domain works (not restricted by copyright) can be remixed with any work.
  • All-rights-reserved copyrighted works, available for free online, which you can only use under the project terms of service, or using an exception or limitation to copyright, such as fair use or fair dealing.
    • Example: many MOOCs allow free reuse of their content, but do not allow copying, revise, remix, or redistribution.
  • All-rights-reserved copyrighted works in closed formats do not allow the public to remix or adapt a work.
    • Example: a blockbuster movie available only in streaming service that you cannot use or even link to.
  • Creative Commons licensed works (and other free licenses) that have various permissions and restrictions.
    • Example: Wikipedia (BY-SA) allows you to reuse their content for commercial purposes, while WikiHow (BY-NC-SA) does not. A Wikipedia article cannot be remixed with a WikiHow article.

If you want to know which CC licensed works can be remixed with other CC licensed works, revisit the CC Remix Chart we studied in Section 4.4. Where there is a green check at the intersection of two CC licensed works, you can remix those two works. Where you see a black X, you cannot remix those two CC licensed works.

license compatability chart
CC License Compatibility Chart by Creative Commons is licensed under CC BY 4.0

5.1 Final remarks

OER provide teachers, learners, and others with a broad range of permissions that make education more affordable and more flexible. These permissions also enable rapid, low-cost experimentation and innovation, as educators seek to maximise access to effective educational resources for all. One of the major motivations for using OER is the ability to revise, remix, and share these works to best suit the needs of your learners.

Quiz: Adapting Resources

5.2 Creating and Sharing OER

Much of this chapter focuses on how to create openly licensed materials, by sharing the legal perspective and the practical steps needed. In this section, we explore how to create OER so they can have the biggest impact and be used without any legal or technical barriers.

Learning Outcomes

  • imagine how your OER will work in practice
  • select a CC licence(s) for your resources
  • examine your open licence decision for compatibility (i.e., can it be remixed) with other OER
  • identify needs and challenges to improving OER accessibility for everyone

Big Question/Why It Matters

A big part of any educator’s work is preparing, updating, and combining learning materials. Making those materials open requires just a few additional steps, and it’s easier than you think. What are those steps? What should you consider and expect when you want to create and publish your resources in the open?

When we share our education resources as OER, we share our best practices, our expertise, our challenges and solutions. Education is about sharing. When we share our work with more people – we become better educators.

Personal Reflection/Why it Matters To You

What kind of learning resources do you create now? Do you publish or share these resources with other people for feedback? Which of your resources do you think could benefit fellow educators, learners, libraries or scientists? If you choose to share, how much freedom do you want to give to others; what permissions will you allow for others to reuse your work?

Acquiring Essential Knowledge

Why Share?

Because educators and librarians can share OER with everyone for near zero cost,[3] we should. After all, education is fundamentally about sharing knowledge and ideas. Libraries are about archiving, sharing and helping learners find the knowledge they seek. When we CC license our work, we are sharing that work with the public under simple, legal permissions. Sharing your work is a gift to the world.

Choosing a CC Licence for OER

Creative Commons has a suite of six open copyright licences—and fully support authors’ selection and use of any of the CC licences or public domain tools. However, not all education materials available under a CC licence are OER. Review this chart that details which CC licences work well for education resources and which do not.

CC license chart from least to most freedom
Licence options for OERs by Creative Commons is licensed under CC BY 4.0

The two CC NoDerivatives (ND) licences are not OER-compatible licences because they do not allow the public to revise or remix the education resource. Because the ND licences do not meet the 5Rs or any of the major OER definitions, the open education movement does not consider ND-licensed education resources “OER.”

Choosing the right licence for your OER requires you to think about which permissions you want to give to other users—and which permissions you want to retain for yourself. For basic information about the licences, how to choose and apply one to your work or combined works from other people and sources, revisit Section 4.1.

Other Considerations

Other than choosing the right CC licence, what other aspects of openness and pedagogy are worth considering? Here is a list of best practices to include in your work when building OER.

Ensuring OER is Accessible to Everyone

At its core, OER is about making sure everyone has access. Not just rich people, not just people who can see or hear, not just people who can read English, not just people who have digital devices with access to high-speed internet—everyone.

As authors and institutions build and share OER, best practices in accessibility need to be part of the instructional and technical design from the start. Educators have legal and ethical responsibilities to ensure our learning resources are fully accessible to all learners, including those with disabilities.

Best practices to ensure your OER is accessible to all include:

  • putting your work into the public domain (CC0) or adding a non-ND CC license to your work,
  • make it simple to download your work in editable file formats, so others can modify and/or translate it to meet local needs and make it accessible,
  • most important – design your work to be accessible from the start.

Final remarks

Openness in education means more than just access or legal certainty over what you are able to use, modify, and share with your learners. Open education means designing content and practices that ensure everyone can actively participate and contribute to the sum of all human knowledge. As educators and learners revise others’ OER and create and share new OER, accessibility should always be on your design checklist.

Quiz – Creating and Sharing OER

5.3 Open Pedagogy/Practices

Openness in education brings the potential for co-creation and learning through active participation in how knowledge is produced.

Learning Outcomes

  • explain how copyright restricts pedagogy
  • understand the three definitions of open pedagogy, open practices, and OER-enabled pedagogy, and describe how open licensing enables each
  • list examples of OER-enabled pedagogy in practice

Big Question/Why It Matters

Many educators have a problem with OER. They’ve spent so long using education materials published under restrictive licenses that they struggle to take advantage of the new pedagogical capabilities offered by OER. These pedagogical capabilities are all about the teaching and learning practice and tools that empower learners and teachers to create and share knowledge openly and learn deeply.

Personal Reflection/Why It Matters to You

When you’ve used OER in the past, have you taken advantage of the permissions offered by their open licenses, or did you use OER just like you used your previous, traditionally copyrighted materials? In other words, did you do anything with the OER that was impossible to do with traditionally copyrighted materials? Why or why not?

Three Definitions

The open education movement is still discussing and debating what it means to think about teaching and learning practices in a more inclusive, diverse and open manner. Read these examples of how various educators approach this topic. At least three major definitions have emerged from this discussion.

  • Open Educational Practices (Cronin and MacLaren’s 2018, presentation Conceptualising OEP: A review of theoretical and empirical literature)
    • Use/reuse/creation of OER and collaborative, pedagogical practices employing social and participatory technologies for interaction, peer-learning, knowledge creation and sharing, and empowerment of learners.
  • Open Pedagogy (DeRosa and Jhangiani’s chapter in the 2017 Guide to Making Open Textbooks with Students):
    • An access-oriented commitment to learner-driven education and a process of designing architectures and using tools for learning that enable learners to shape the public knowledge commons of which they are a part.
    • See more at the Open Pedagogy Notebook.
  • OER-enabled Pedagogy (Wiley and Hilton’s 2018 article, Defining OER-Enabled Pedagogy):
    • A set of teaching and learning practices is only possible or practical when you have permission to engage in the 5R activities.

Acquiring Essential Knowledge

It’s well established that people learn through activity. It’s equally well established that copyright restricts people from engaging in a range of activities. When juxtaposed like this, it becomes clear that copyright restricts pedagogy by contracting the universe of things learners and teachers can do with education materials. If there are things learners aren’t allowed to do, there are ways learners aren’t allowed to learn. If there are things teachers aren’t allowed to do, there are ways teachers aren’t allowed to teach.

Examples of Open Pedagogical Practices, Open Pedagogy, and OER-Enabled Pedagogy

One of the foundational ideas of open teaching and learning practices is the distinction between disposable and renewable assignments.

Do you remember doing homework for school that felt utterly pointless? A “disposable assignment” is an assignment that supports an individual student’s learning but adds no other value to the world—the student spends hours working on it, the teacher spends time grading it, and the student gets it back and then throws it away. While disposable assignments may promote learning by an individual student, these assignments can be demoralising for people who want to feel like their work matters beyond the immediate moment.

In contrast, “renewable assignments” both support individual student learning and add value to the broader world. With renewable assignments, learners are asked to create and openly license valuable artefacts that, in addition to supporting their own learning, will be useful to other learners both inside and outside the classroom. For example, classic renewable assignments include collaborating with learners to write new case studies for textbooks, create “explainer” videos, and modify learning materials to speak more directly to learners’ local cultures and needs.

A couple of interesting examples of renewable assignments are a remixed explainer video that a student made about Blogs and Wikis, and the DS106 assignment bank, which is a hub for student-created, CC licensed content. Additional examples are available on the Open Pedagogy website.

Final remarks

If you’re just going to use your new smartphone the same way you used your old flip phone, there wasn’t much point in getting a new phone! Likewise, when we use OER to support learning in exactly the same ways we used old all rights reserved materials, we may save learners money but miss out on the transformative power of open. As you prepare to use OER in your teaching, think about new things that are possible in the context of permission to engage in the 5R activities.

Quiz – Open Pedagogy/Practices

Chapter 5 Additional Resources

  • For more information about remixing and adapting resources see Chapter 4.
  • For more information about creating and sharing OER please refer to the JCU OER Author Guide.
  • For more information about accessibility please refer to the JCU OER Author Guide.

 


  1. Most OER are “born” digital, though OER can be made available to learners in both digital and printed formats. Of course, digital OER are easier to share, modify, and redistribute, but being digital is not what makes something an OER or not.
  2. Drafted by OER Comms: a coalition of North American open education advocates working on OER communication: oer-comms@googlegroups.com
  3. While in many other countries (like in many EU member states), cost may not be a problem, restrictive copyright and narrow fair use/fair dealing rights can limit new teaching methods.

License

Icon for the Creative Commons Attribution 4.0 International License

Creative Commons for JCU Staff Copyright © 2023 by James Cook University Library is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.